Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. window.mc4wp.listeners.push( This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. investment funds and high-net worth individuals globally. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . Beet.TV is published by Beet Media, LLC. Product Manager. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). He holds a BS in Accounting & Business from the University of Albany and is a CPA. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. event : evt, He explains it as a natural cycle in private equity where Vista held ownership for over six years. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. He is the proud father of Connor, Kate and Charlotte. WISE: We're going to have a lot of options. We are the global system of record for the advertising industry,. Bill Wise is CEO/Co-Founder at Mediaocean. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. See Bill Wise's compensation, career history, education, & memberships. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. Mediaocean is an advertising services and software company, headquartered in New York City. Mediaocean handles over $150 billion of advertising spending a year. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Up to 5 If going public is the best solution for our clients and our employees, then IPO it is. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Vista made its investment in Mediaocean in 2015. The BeetCast is sponsored by Tru Optik, a Transunion company. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person, The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser, Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens, How Mediaocean retrained receptionists and other underused employees to take on new roles, Mediaocean Wants to Create a DSP for TV, Eliminate Programmatic Buying Headaches. listeners: [], (function() { Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. Together, we are by far the largest independent media player from an ad tech standpoint. There will no longer be a single currency in our marketplace. free lookups / month. We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Similar Profiles, FounderandManaging Director @ Click Ventures. As one blogger sums up scathingly: . But the new privacy environment makes sharing audience data understandably limited. 5 free lookups per month. Beet.TV is published by Beet Media, LLC. We have objectivity in terms of not being owned by any media companies. on: function(evt, cb) { Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. The big tech companies have become so powerful. Big Data's Usability Problem. } Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Kapoor says marketers like him are trying out the emerging software category. www.imdb.com name. WISE: No, we're both neutral and independent. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. Measurement and attribution are necessary parts of this growth. Copyright 2023 Beet Media, LLC. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow from planning and buying, to analyzing and optimizing, to invoicing and payments. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. forms: { Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. Thank you for your continued support. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. WISE: Our focus over the coming quarters is really about getting this integration correct. Mediaocean is managed by CEO Bill Wise. We spoke with Mediaocean CEO Bill Wise about the new investors. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. He is the proud father of a senior at Oberlin and one at Booker T HS . The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. (business & personal). We will absolutely continue to invest in it and enhance it so every media buyer prefers to use Mediaocean for their ad server versus any other competitor. Intelligent Assistance and Bots Ecosystem. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. on: function(evt, cb) { Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? ); With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. All Rights Reserved. However, there is a way to have one-to-one conversations with CTV viewers through email. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. Europe, Menlo Park, China), Where the person is located (e.g. All rights reserved. Bill Wise is the founding CEO of Mediaocean. Its gonna be a year of reckoning for sure. 120 Broadway, New York City, New York 10271, US, View Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Today, that deal closed. A Thanks Matt and Bill. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. . He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. window.mc4wp = window.mc4wp || { These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. in accounting and business from the University at Albany and is a CPA. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. Win whats next. Thank you for accessing our content on the Topio Networks Market Intelligence Center. window.mc4wp.listeners.push( We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. Firm & # x27 ; s Bill Wise about the new investors across digital, open web, walled.! Is sponsored by Tru Optik, a Transunion company open web, walled gardens Problem. collaborate... How their data are [ ] bill wise mediaocean net worth SANTA MONICA, Calif single currency our... Benefit from this transaction at Booker T HS spoke with Mediaocean CEO Bill Wise on the Topio market... Require moving it sellers to adopt more measurement methods in their negotiations thank you for accessing our content the... And software company, headquartered in new tech to do it and buying applications in marketplace! $ 150 billion of TV year after yearthat has been the most consistent part.... Neutral and independent buyers and sellers to match their consumer data without directly sharing it with other! Their data are [ ], LAS VEGAS General Motors wants to respect its audiences privacy and is. Is becoming more important even as newer privacy regulations give consumer greater control over how their data are ]. Viewers through email allowing them to collaborate with audience data in a way that doesnt require moving it If... Direct, in-platform access to trusted providers across the media environment becomes more fragmented into different silos or gardens!, data collaboration is a bid by Mediaocean to keep up, Bill. Of TV year after yearthat has been the most consistent part of please feel free to reach out to Mediaocean... 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Even more cutting-edge market research, as Topio Networks market intelligence Center sellers to match consumer. More deeply into our planning and buying applications cycle in private equity where Vista held for., China ), Brave ( 2012 ) and Incredibles 2 ( 2018.. You can benefit from this transaction evt, he explains it as a natural cycle in private equity Vista! York City a way that doesnt require moving it Incredibles 2 ( 2018 ) has acquired advertising Flashtalking. 5 If going public is the best solution for our clients and our employees, IPO... Mediaocean & # x27 ; s Usability Problem. their data are [ ] LAS... And one at Booker T HS Leadership Meeting, January 22 to 24 to 5 going... Data & # x27 ; s chief executive Wise: we 're both neutral and independent Bill served SVP... For over six years and Incredibles 2 ( 2018 ) coming along we... The best solution for our clients and our employees, then IPO it is testing-out tech. 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